Hi, I’m Zoapik 👋
I’m a Seoul local who has been writing honest reviews of restaurants, cafés and beauty spots for years — more than 250 of them so far on my Korean blog. Zoapik is where I share the best of those picks, rewritten in plain English for travelers.
The name is a little wordplay: zoa (좋아) means “I like it” or “good” in Korean, and pick is, well, a pick. Zoa + Pick = places I genuinely liked.
What you’ll find here
- Seoul Eats — neighborhood restaurants locals actually line up for, from handmade udon to late-night pocha (casual Korean pubs).
- Cafés — bakeries and coffee spots worth a detour.
- K-Beauty & Skin Care — facials, head spas and hair clinics, with what each treatment is really like.
- Beyond Seoul — day trips and weekend escapes, from sea fishing platforms to small-town markets.
- Travel Tips — the practical stuff: maps, reservations and how things work in Korea.
How I review
- I visit every place myself and take my own photos.
- Every post includes the practical details you need: the Korean address to show a taxi driver, the nearest subway exit, opening hours, break times and prices in won.
- Sponsored visits are always labeled. When a place invites me, the post says so at the top. When I paid, it says that too. Either way, the opinions are my own.
- Things change. Hours and prices in Korea move fast, so please double-check before you go — and tell me if something is out of date.
Say hello
Questions about a place, a tip to share, or want to work together? Visit the Contact page or email [email protected].